Communication Advisor,

Africadian Empowerment Academy

January 2023 – August 2024

Developed and managed social media campaigns, increasing engagement by 35% through targeted content and community engagement strategies.

•            Analyzed campaign performance using Google Analytics, generating reports that highlighted successful content types and recommended optimizations.

•            Created compelling content for newsletters and donor outreach, contributing to a 20% growth in donations during active campaigns.

•            Focused on storytelling and visual content, using graphic design tools to create engaging posts that highlighted each nonprofit’s mission and impact.

Marketing Support & Event Manager

Outori Marketing Agency

June 2020 – December 2022

  • Collaborated on digital ad campaigns for small business clients, achieving an average ROI increase of 40% through optimized keywords and audience targeting in Google AdWords.

  • Assisted in SEO efforts, including keyword research and on-page optimization, leading to a 25% increase in organic traffic for clients’ websites.

  • ·       Designed and executed brand experience event to launch new brand products at shoppers touchpoints – retail stores

  • •            Supported cross-channel strategy by managing content distribution across email and social media, helping clients maintain consistent branding and messaging.

  • •            Conducted competitor analysis to identify trends and make recommendations that set clients apart in their local markets..

Graduate Certificate, Digital Marketing

2024-2025

Nova Scotia Community College, Halifax, NS

A year of intensive digital marketing program that helps to develop relevant skills through practical and real time projects.

Courses

Foundations of Digital Marketing

Target Audiences, Personas, Segmentation, Strategic Marketing, Market Research,

Consumer Behaviour, Future of Marketing, Content Marketing Plan

Content Marketings:

Leads and Lead Magnets, Pain Points, Branding, Curated Content, Content Calendar

, BuyersJourney, Value Propositions, Storytelling, Measurement

Social Media Marketing:

Social Media Audit, Social Listening, Sentiment Analysis, Content Pillars,

Organic and Paid Content, Ad Auctions, Client Consultations

Fundamentals of Digital Marketing:

Traditional vs. Digital Marketing, Inbound/Outbound Marketing, Types of Digital Marketing,

Digital Marketing Tools, Objectives, Goals and KPIs, Managing Online Brand Reputation

SEO:

Website Development, Best Practices of SEO, Writing Blogs, Google Ads &