About Me

I believe in the power of strategy.

It makes the difference between a successful campaign and an ineffective one. It’s the bridge between objectives and measurable results.

Data-driven and well-researched insights create winning strategies. Not just clever words and eye-candy visuals.

As a strategic digital marketing student, I developed my skills in winning marketing campaigns through data and insights.

 I look forward to helping small businesses and nonprofits achieve measurable results through compelling storytelling and data-driven insights.

My experience in creative content development, data-driven optimization, and cross-channel strategy execution will also help deliver

comprehensive and result-oriented marketing campaigns. In my quest for personal development and upskilling,

I became a student of NSCC's Digital Marketing program, where I worked as an individual and collaborated with team members

to complete projects as classwork and with local businesses.

My Career Journey

But first, let me share my story—a journey of relevant skill-building and experiences that demonstrate my quest for impactful results.

My career began unexpectedly, transitioning from an undergraduate degree in Biochemistry to a realm where my passion was truly ignited: marketing and advertising.

The analytical and organizational skills honed during my scientific studies seamlessly integrated me into the world of brand communication and media.

Starting as a rookie copywriter, I quickly evolved, mastering the art of brainstorming and crafting compelling creative concepts across traditional media.

With time, my journey expanded beyond creative execution as I developed expertise in strategic communication planning, fostering effective collaborations

with cross-functional teams and clients, and meticulously evaluating campaign performance.

My Core Skills

My LinkedIn profile includes examples of past campaign achievements, detailing key metrics (e.g., increased engagement rates, ROI, conversion growth),

these were carried out in collaboration with Marketing professionals across different brands and industries. Understanding client’s vision and delivering

above their expectations fuels the consistent success achieved in most marketing campaigns. Managing clients through the business process also

makes campaigns run smoothly and effectively. Tskills include; Search Engine Marketing (SEM) and SEO, Social Media Marketing, Digital Analytics

·Content Strategy and Development, Strong Client Engagement, Excellent Team Player and presentation & Pitching

What Lies Ahead

My unique value lies in my blend of hands-on experience across both nonprofit and for-profit sectors, which allows me to adapt and create tailored

marketing campaigns that achieve impactful results regardless of the organization’s mission. With certifications in Google Analytics and AdWords,

I bring a strong foundation in data interpretation, ensuring my campaigns aren’t just creative but also measurable and results-focused.

I aspire to leverage these skills in a role where I can continue refining my expertise, driving meaningful impact for organizations.”

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By next year, my goal is to secure a position within a marketing agency or in-house team where I can continue developing my skills in

content strategy and campaign management, focusing on social impact. I aim to take on larger campaign responsibilities and further

hone my analytics and SEO strategy skills to become a well-rounded marketing professional ready to lead impactful campaigns for any organization.